- Be part of an international agency that is looking to hire competent people and see them as a sports team who enjoy their day-to-day work.
- Be part of a company that aims to help businesses to grow through marketing and digital strategies that deliver positive real results.
- Have the benefit to work from home, get a company-provided laptop + internet allowance, and get to choose about joining a WeWork office anywhere in Colombia. https://www.wework.com/l/office-space/colombia.
- Have pre-paid and dental health insurance and all Colombian law benefits under an indefinite term contract while working for an international company.
- The ideal candidate should have a fully functioning workstation and a quiet place to work with a high-speed internet connection at home.
About the Company
Founded to deliver for client’s business every time, this is a full-service digital marketing agency that works to provide excellent strategies and results to every client through different services such as Facebook, Google, YouTube, and TikTok advertising, pay per click campaigns, creative content creation, email marketing services, among others. Partnered with Shopify, Klaviyo, Okendo, Gorgias, and Google, they are ready to bring the business up to the next level.
About the Role
As a Google Search Marketing Specialist, you will act as a specialist within the Google paid search/PPC marketing environment to build and optimise our clients paid search campaigns. The individual will collaborate with our internal teams to develop a customer acquisition strategy that will meet and exceed their client's KPIs.
Key Responsibilities
- Research keywords for Google Paid Search campaigns.
- Analyse marketing research and write ad copy for search ads and extensions.
- Implement current best practices for structuring ad accounts, campaigns, ad groups, and keyword lists.
- Manage both Google Paid Search and Google Shopping campaigns.
- Collaborate with externals teams to facilitate the development of assets needed for paid search management including but not limited to image and video edits, landing pages, and marketing research.
- Run structured tests using Google Ad experiments to improve campaign performance.
- Manage negative keyword lists and update negative keywords to buffer our ads from irrelevant searches.
- Implement technical integrations between both Google and non-Google properties including but not limited to Google Ads, Google Merchant Center, Google Analytics, and Shopify.
- Communicate directly with clients to receive access to advertising essentials including but not limited to ad accounts and creative assets.
- Communicate directly with clients to provide updates on ad account performance that consist of KPIs and strategic insights.
- Work along with paid search analysts and account managers in identifying brands and trends and using that paid search experience.
- Meet KPIs such as CTR or Click-Through Rate, conversion rate, CPA or Cost Per Acquisition, CPC or Cost Per Click, quality score, and Keyword Performance.
About You
If you love working with passion and being the best version of yourself, bringing up fresh ideas to your team while having a strong ability to communicate them, this role is for you. You are a detail-oriented person that can prioritise responsibilities and multitask, always open to learning more.
Position Prerequisites
- At least one year of SEM/PPC experience is required.
- Ability to navigate Google Workspace, Slack, Microsoft Excel, Google Ads Editor, and Google Merchant Center.
- Experience in eCommerce is a must.
- Certifications in Google Ads, Facebook Ads, and Facebook BluePrint will be a big plus.
- Specific knowledge of PPC marketing google paid search, and people management experience will be a plus.
- Ad agency experience is an advantage.
- Strong understanding of keyword modifiers and buyer psychology.
- Ability to manage competing expectations and priorities and is open to learning and pushing for the next level.
- Knowledge of bidding strategies and when to adjust bids.
- Ability to make data-driven decisions based on campaign metrics.
- With a growth-oriented mindset.
- Excitement to grow and learn valuable skills within a fast-paced environment.
- Comfortable working in a fast-paced and client-driven environment.
- Ability to collaborate in a team environment.
Benefits and Perks
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An indefinite contract that includes all the government benefits.
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• 15 vacation leave per year.
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5 additional Paid Time Off per year accrued from day one.
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1 additional birthday leave after regularisation.
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Birthday cake.
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Private Healthcare with Dental insurance for the employee and one dependent within the 1st month.
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Year-round employee support by the Experience Team.
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Social activities for staff to build professional networks with like-minded industry professionals.
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Udemy Platform access for continuous learning.
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Career guidance and growth sessions with our Experience Team.
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WeWork full access
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Shift Time
- 08:00 am to 04:30 pm, Colombia Time, Monday to Friday.
- 09:00 am to 05:30 pm, EST, Monday to Friday.
What’s Next?
Click the Apply button, attach your CV, and complete the questionnaire to be considered.
Please note you must be a Colombian citizen and submit your application in English.
As this is an urgent requirement, if you want to fast track your application, please email Carolina Anduquia at carolina@filtaglobal.com.
We’re encouraging you to refer a friend or your former colleague to join our growing Filta family!
What’s in it for you?
For every successful referral, we’re rewarding you 750,000 Colombian Pesos! (That’s 375,000 COP on the 2nd week of your referral and another 375,000 COP after regularization)
There’s really no limit in referring, so refer as much as you can!
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