- Works for a US-based digital marketing agency aiming to respond to how companies need to sell nowadays through being up-to-date with strategies and ways to execute things.
- Being data-driven, growth-centred, and boundary-pushing to achieve results.
- Have the benefit of working from home and have pre-paid and dental health insurance.
- All Colombian law benefits under an indefinite term contract while working for an international company.
- The ideal candidate should have a fully functioning workstation and a quiet place to work with a high-speed internet connection at home.
About the Company
With more than a decade of experience in the field, we are our client’s partner for faster, smarter, stronger growth. We achieve results through digital marketing strategies and Hubspot. Nowadays companies need to change the way products are sold and our mission is to build sustainable and meaningful growth by engaging, educating, and empowering our stakeholders in the most updated trends of selling and achieving digital marketing results.
About the Role
As a Paid Ads Specialist you will oversee Paid Ads accounts for a diverse portfolio of client accounts in-home services, transportation logistics, legal services, and more.
Key Responsibilities and Accountabilities
- Participate in forming effective paid search strategies.
- Plan, create, and manage PPC campaigns across a variety of channels.
- Keyword research and management to optimise bids (add PPC keywords and negative keywords).
- Optimise bidding at keyword, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics).
- Generate actionable insights from data to improve cost per lead, conversion rate, click-through rate, and number of leads.
- Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analysing trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends.
- Assist in developing standard operating procedures for all PPC-related tasks writing and editing SOPs.
Position Prerequisites
- 5+ years of experience in Paid Ads across a variety of platforms.
- Experience in service-based industries.
- 5+ years of experience in digital marketing.
- 5+ years of experience with Google Analytics/ Google Ads/ Bing / Paid Social Media Platforms.
- Has participated in campaigns run for US-based companies.
- Advanced English level, both written and spoken.
- Advanced knowledge of Microsoft Office and Google Suite.
- Strong attention to detail.
- Strong interpersonal skills, listening skills, and an articulate presenter.
- Excellent writing proficiency and content creation skills.
- Creative Thinking.
- Analytical skills.
- Research and problem-solving skills.
- Has performed any client-facing role/tasks in the past.
- Experienced with running Google Ads Experiments.
- Have Google Adwords certifications or be willing to recertify during onboarding.
- Experience with tools such as SEMRUSH or similar tools for optimisation purposes.
Preferred Qualifications/ Nice to Have
- Knowledge of search engine optimisation (SEO).
Benefits and Perks
- An indefinite contract that includes all the government benefits.
- 15 vacation leave per year.
- 5 additional Paid Time Off per year accrued from day one.
- 1 additional birthday leave after regularisation.
- Birthday cake.
- Private Healthcare with Dental insurance for the employee and one dependent within the 1st month.
- Year-round employee support by the Experience Team.
- Social activities for staff to build professional networks with like-minded industry professionals.
- Udemy Platform access for continuous learning.
- Career guidance and growth sessions with our Experience Team.
- WeWork full access.
Shift Time
- 8:00 am to 4:00 pm, Colombia Time, Monday to Friday.
- Required to work during Colombian public holidays.
What’s Next?
Click the Apply button, attach your CV, and complete the questionnaire to be considered.
Please note you must be a Colombian citizen and submit your application in English.
As this is an urgent requirement, if you want to fast-track your application, please email Carolina Anduquia at carolina@filtaglobal.com
We encourage you to refer a friend or former colleague to join our growing Filta family!
What’s in it for you?
For every successful referral, we’re rewarding you with 750,000 Colombian Pesos! (That’s 375,000 COP on the 2nd week of your referral and another 375,000 COP after regularisation)
There’s really no limit to referring, so refer as much as you can!
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