- Be part of an American agency that is looking to hire competent people who enjoy working in a relaxed but goal-oriented environment.
- Be part of a company that aims to help businesses to grow through marketing and digital strategies that deliver positive real results.
- Have the benefit of working from home and have pre-paid and dental health insurance and all Colombian law benefits under an indefinite term contract while working for an international company.
- The ideal candidate should have a fully functioning workstation and a quiet place to work with a high-speed internet connection at home.
About the Company
With a passion for seeing business and people grow, this is a digital marketing agency based in the US that focuses on the planning and execution of customer marketing strategies that come aligned with revenue, profit, ROI, or any other goal. With a team of different people, who enjoy coming to work every day and work to make any client feel they are special to the business. Focus and goal-oriented, this team is excited to see their business grow with new Colombian team members. Wanna join?
About the Role
As an Email Marketing Manager, you own and drive email and SMS revenue by defining strategy, managing campaigns through execution, measuring performance and reporting results to clients.
You keep a constant pulse on clients’ business metrics and marketing KPIs and leverage that information to recommend creative campaigns to reach their revenue goals.
Key Responsibilities
- Understand clients’ brands, products and past campaign performance to develop new initiatives to achieve their business and marketing goals.
- Work with Marketing Managers and Account Strategists to strategise, execute and analyse full-funnel marketing campaigns.
- Own email and SMS marketing campaign, workflow and promotion strategy and execution which includes testing, managing and analysing performance.
- Identify, analyse and interpret data to create strategies that improve new and ongoing marketing campaigns as needed to hit client goals and email and SMS KPIs.
- Ensure all assets and campaigns (email and SMS campaigns, etc.) are in line with best practices, stay on brand and perform at or above industry standards.
- Cross-collaborate with the entire marketing team to ensure multi-channel campaigns have cohesive messaging and goals.
- Create and deliver detailed, client-ready analyses and recommendations for email and SMS campaigns and initiatives.
- Ensure initiatives that you own are completed on time and within budget.
- Keep up with new marketing trends, software and strategies to ensure the Monetisation department stays innovative and competitive.
About You
If you love working with passion and being the best version of yourself, bringing up fresh ideas to your team while having a strong ability to communicate them, this role is for you. You are a detail-oriented person that can prioritise responsibilities and multitask, always open to learning more.
Position Prerequisites
- 5-7 years of experience in email and SMS workflow and campaign strategy and execution which includes testing, managing, and analysing performance.
- Ability and experience in identifying, analysing, and interpreting data to create strategies to improve email and SMS marketing campaigns that meet revenue goals.
- At least two years of experience in an agency or client-facing role with excellent communication skills in English.
- Experienced in building email and SMS workflows and doing the execution.
- Must have a love for email and SMS marketing.
- Familiarity with Klaviyo, Attentive, MailChimp, and other ESP and SMS platforms.
- Ability to navigate Google Workspace and Slack.
- Knowledge of CAN-SPAM and other email compliance regulations.
- Strong communication skills, grammar, and attention to detail.
- Understanding of best practices for email accessibility and deliverability.
- Ability to make data-driven decisions based on campaign metrics.
- Excitement to grow and learn valuable skills within a fast-paced environment.
- Strong organisational skills and ability to prioritise responsibilities.
- Exhibit flexibility when handling multiple tasks.
- Ability to effectively communicate with Designers in an understanding way.
Benefits and Perks
- An indefinite contract that includes all the government benefits.
- 15 vacation leave per year.
- 5 additional Paid Time Off per year accrued from day one.
- 1 additional birthday leave after regularisation.
- Birthday cake.
- Private Healthcare with Dental insurance for the employee and one dependent within the 1st month.
- Year-round employee support by the Experience Team.
- Social activities for staff to build professional networks with like-minded industry professionals.
- Udemy Platform access for continuous learning.
- Career guidance and growth sessions with our Experience Team.
- WeWork full access.
Shift Time
- 9:00 am to 6:30 pm, Colombia time, Monday to Friday.
What’s Next?
Click the Apply button, attach your CV, and complete the questionnaire to be considered.
Please note you must be a Colombian citizen and submit your application in English.
As this is an urgent requirement, if you want to fast-track your application, please email Carolina Anduquia at carolina@filtaglobal.com
We’re encouraging you to refer a friend or your former colleague to join our growing Filta family!
What’s in it for you?
For every successful referral, we’re rewarding you with 750,000 Colombian Pesos! (That’s 375,000 COP on the 2nd week of your referral and another 375,000 COP after regularisation)
There’s really no limit to referring, so refer as much as you can!
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